Privacy Policy

Information We May Collect

Information You Provide

Depending on how you interact with Wilder & Co., we may collect information that you provide directly or information that is automatically generated when you use our website.

This may include information such as:

• Name
• Email address
• Shipping and billing information
• Delivery address
• Order details
• Product information associated with an order
• Information submitted through our contact form
• Messages or other communications sent to customer support
• Information you voluntarily provide when requesting assistance

We only request information that is relevant to providing the requested service, processing an order, communicating with customers, or operating the store.

Information Collected Automatically

When you browse our website, certain technical information may be collected automatically through Shopify, cookies, pixels, analytics tools, or similar technologies.

Depending on the store features and settings being used, this may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring pages or sources
• Session information
• Interaction with website features
• Shopping cart activity
• General website usage information

The exact information collected can vary depending on your device, browser, Shopify features, applications, pixels, and privacy settings.

How We Use Information

Information may be used for legitimate business and operational purposes, including:

Order Processing

• Process and fulfill orders.
• Provide shipping and delivery services.
• Communicate about an order.
• Provide order-related assistance.
• Process applicable payments and refunds.

Customer Support

Information may be used to respond to questions, requests, complaints, or other customer service communications.

Website Operations

Technical and usage information may help us operate, maintain, troubleshoot, and improve our website and shopping experience.

Security and Fraud Prevention

Information may be used where appropriate to help protect our website, transactions, customers, and business against unauthorized activity, misuse, or suspected fraud.

Legal and Business Requirements

Information may also be processed when reasonably necessary to comply with applicable legal obligations, enforce applicable terms, protect rights, or respond to lawful requests.

Cookies and Similar Technologies

What Are Cookies?

Cookies are small data files or similar technologies that can be stored on your browser or device when you visit a website.

They can help a website remember information, maintain sessions, keep shopping carts functioning, understand website usage, remember preferences, and support other website features.

Wilder & Co. uses Shopify to operate our online store. Shopify may place cookies and use similar technologies on merchant storefronts to support store functionality, analytics, privacy controls, and other platform features.

Cookies may be either session cookies, which generally remain while a browsing session is active, or persistent cookies, which remain until they expire or are removed.

Shopify Essential and Functional Cookies

Cookies Necessary for Store Functionality

Shopify documents a number of cookies that may be used on merchant storefronts to provide essential store functions. These may include:

The exact cookies active on a particular store can depend on the features, settings, customer privacy configuration, and Shopify services being used.

These cookies may be necessary for core store functions such as browsing, cart functionality, checkout, localization, security, or maintaining selected preferences.

Shopify Analytics and Performance Cookies

Understanding Store Usage

Shopify may use analytics and reporting technologies to help measure how visitors interact with a merchant storefront.

Depending on the applicable Shopify features and privacy settings, Shopify documents cookies such as:

• _landing_page
• _orig_referrer
• _shopify_analytics
• _shopify_s
• _shopify_y
• shop_analytics

These technologies may help provide information about website sessions, referrals, storefront interactions, and analytics activity.

Analytics information can help a merchant understand how the website is being used and identify areas where the shopping experience or website operation may be improved.

Analytics collection can be affected by privacy preferences and cookie consent settings. Where consent is required, non-essential data collection may occur only after the appropriate consent is obtained.

Shopify Marketing Cookies

Marketing and Advertising-Related Technologies

Shopify's merchant storefront documentation identifies _shopify_marketing as a cookie that may contain marketing data for buyer-facing areas such as the storefront or checkout.

Marketing-related technologies may be used depending on the store's configuration, connected services, applicable privacy settings, and consent requirements.

Wilder & Co. does not represent that every Shopify-documented marketing cookie is necessarily active at all times on our store. The technologies actually used can change as Shopify features, store settings, applications, or integrations change.

Where applicable law requires consent for non-essential cookies or tracking technologies, the relevant privacy controls and consent mechanisms may apply.

Cookie Consent and Privacy Choices

Managing Your Cookie Preferences

Depending on your location and the privacy settings configured for our store, you may be presented with a cookie or privacy consent option.

Where applicable, you may be able to:

• Accept applicable non-essential cookies.
• Decline or limit certain non-essential cookies.
• Change available privacy preferences.
• Use browser controls to manage or delete cookies.
• Use available privacy controls provided through Shopify.

Blocking or deleting certain cookies may affect parts of the website, including shopping cart, checkout, preferences, or other functionality.

Third-Party Apps, Services, and Technologies

Services Used to Operate the Store

Our Shopify store may use third-party applications, services, integrations, pixels, payment services, shipping services, analytics tools, or other technologies.

These services may process information according to their own privacy practices and applicable terms.

The information and technologies used by a third-party service can depend on whether that service is active on our store and how it has been configured.

For this reason, Wilder & Co. does not list every possible third-party cookie or technology that could be used across the Shopify platform.

Shopify and Customer Information

Shopify-Powered Store

Wilder & Co. uses Shopify as the ecommerce platform that supports our online store.

Shopify may process information associated with customers and visitors as part of providing its ecommerce services.

Customer interactions may involve information such as contact information, device information, payment information, order activity, and cookie-related information, depending on the services being used.

Shopify also provides merchants with privacy tools, including privacy policies, cookie banners, and data-sharing controls, which can be configured according to applicable regions and store settings.

Payment Information

Payments and Transaction Processing

When you place an order, payment information may be processed through the payment services available at checkout.

Wilder & Co. accepts the following card networks:

• Visa
• Mastercard
• American Express
• Discover

Payment information is handled through the applicable payment and ecommerce systems used to process the transaction.

Wilder & Co. does not request that customers send complete card numbers, security codes, or other sensitive payment credentials through ordinary customer support messages.

Order Information

Information Related to Purchases

When you place an order, information associated with the transaction may be used to:

• Process the purchase.
• Confirm order details.
• Arrange delivery.
• Provide customer support.
• Respond to order-related questions.
• Process applicable returns or refunds.
• Maintain appropriate business records.

Order information may include customer contact information, delivery information, purchased products, order totals, and transaction-related details.

Customer Communications

Contact Forms and Support Requests

If you contact Wilder & Co. through our contact form, email, live chat, or other available customer service channels, we may retain information from your communication so that we can respond to your request and maintain appropriate customer service records.

Customer Service: Monday–Friday, 8:00 AM–5:00 PM GMT-8

Chatbot: Available 24 hours.

Typical Response Time: 1–2 business days.

Information Sharing

When Information May Be Shared

Personal information may be shared when reasonably necessary to operate the store and provide requested services.

This may include sharing information with service providers involved in:

• Ecommerce infrastructure
• Payment processing
• Order fulfillment
• Shipping and delivery
• Website functionality
• Customer support
• Security and fraud prevention
• Analytics or other store-related services

The specific information shared depends on the service required and the features used by the store.

Information may also be disclosed when required by applicable law, legal process, or a lawful request, or when reasonably necessary to protect rights, safety, security, or the integrity of our services.

Data Security

Protecting Personal Information

We take reasonable steps to protect information handled through our store and customer service operations.

Security measures may include technical, administrative, and organizational safeguards appropriate to the information and systems involved.

However, no website, electronic transmission, storage system, or internet-based service can be guaranteed to be completely secure.

Customers should avoid sending sensitive payment information through ordinary email, social media messages, or other unsecured communication channels.

Data Retention

How Long Information May Be Kept

We may retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including order processing, customer support, business records, security, dispute resolution, legal obligations, and other legitimate operational requirements.

The appropriate retention period can depend on the type of information, why it was collected, whether an order was placed, and applicable legal or business requirements.

When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.

Your Privacy Rights

Privacy Requests

Depending on where you live and the laws that apply to your information, you may have certain privacy rights.

These may include rights relating to:

• Accessing personal information.
• Requesting correction of inaccurate information.
• Requesting deletion of certain information.
• Objecting to or limiting certain processing.
• Managing applicable marketing or privacy preferences.
• Requesting information about how personal information is handled.

The availability and scope of these rights can vary based on applicable law and individual circumstances.

To make a privacy-related request, contact us at support@wilderco.com.

Marketing Communications

Your Communication Preferences

If Wilder & Co. sends marketing communications where applicable, you may have the ability to manage your communication preferences or unsubscribe from promotional communications.

Transactional or service-related communications, such as information necessary to complete or support an order, may still be sent when appropriate.

We do not use this Privacy Policy to promise that any particular marketing communication program is active at all times.

Children's Privacy

Website Use by Children

Our website is intended for general ecommerce use and is not specifically directed toward children.

We do not knowingly request personal information from children where doing so would violate applicable privacy requirements.

If a parent or guardian believes that a child has provided personal information in circumstances where it should not have been collected, they may contact us at support@wilderco.com.

Social Media

Our Social Channels

Wilder & Co. maintains social media channels that customers may use to learn more about the store and interact with our content.

Interactions with third-party social media platforms may be subject to those platforms' own privacy policies and terms.

For private order or customer service matters, please contact support@wilderco.com rather than posting personal or order information publicly.

Third-Party Websites and Links

External Services

Our website or communications may contain links to external websites, services, applications, or social media platforms.

Wilder & Co. is not responsible for the privacy practices, security, content, or policies of third-party websites that are outside our control.

We recommend reviewing the privacy policy of any external service before providing personal information.

Related Wilder & Co. Policies

Other Important Store Information

For additional information about shopping with Wilder & Co., please review:

Business Information

Policy Updates

Keeping This Privacy Policy Current

We may update this Privacy Policy when our store operations, technologies, services, privacy practices, or applicable requirements change.

When changes are made, the updated version will be published on this page with a revised Last Updated date.

Customers are encouraged to review this page periodically for the latest information.

Contact Us About Privacy

Privacy Questions and Requests

If you have a question about this Privacy Policy, how information is handled, cookies, privacy preferences, or a privacy-related request, please contact Wilder & Co.

Email: support@wilderco.com

Business Address:
772 Folsom St
San Francisco, CA 94103
United States

Customer Service Hours:
Monday–Friday, 8:00 AM–5:00 PM GMT-8

We aim to respond to customer inquiries within 1–2 business days.